Now that you have prepared your home to sell, and have decided on a price,
your next step is marketing your home. Unfortunately it isn't as simple as
sticking a "For Sale" sign in your front yard. You need to make
sure your home gets the exposure it needs to sell.
The For Sale by Owner Sign
Your sign should be large enough that someone will be able to read it when
they drive by. You can purchase cheap "For Sale by Owner" sign,
at Walmart, Lowes, or Staples, but you may want to consider having a sign
made. People may think a generic cheap sign means that you are not really
committed or serious about selling your home. Make a good impression from
the start and invest in a quality sign to let buyers know you are serious about
selling your home.
This sign clearly shows the phone
number, and website address. It also includes your site id# so interested buyers can go online to view more pictures.
The advertising packages that
BellefontaineFSBO.com offers includes the rental of a sturdy yard sign, flyer
box, and rider with your phone number and the site id# clearly shown.
Advertising in the Newspaper & Classifieds
Advertising in the newspaper
can be expensive depending on how many ads you run, and for how
long. When placing an ad make sure you include the following
information:
- Property Address, Street, or General Area
- Price
- Number of Bedrooms and Baths
- Your Phone Number (Cell or Home)
- Any Key Selling Points (large backyard, fireplace, finished basement, etc)
- The website address to your ad on BellefontaineFsbo.com
Using Flyers
Tips for Making Flyers
- Use color photos if possible
- List the number of bedrooms, and baths
- Make your home sound desirable
- Include a price & you phone number
BellefontaineFSBO.com allows you to create flyers using the information you used to create your web page for your home.
A brochure box is included in our advertising package. Make sure to keep
your brochure box full. As a buyer, I often drive through neighborhoods looking for houses for sale. If I don't have a flyer for a house, it sometimes slips my mind.
Don’t get annoyed when “noisy neighbors” pick up your brochures. They probably have family
and friends whom they’d enjoy as neighbors, so smile when you see a neighbor picking up a brochure.
Also keep a supply of brochures in your home to give to prospective buyers
who come to look at it by appointment or at your open house. People looking for
a new home usually look at a more than one house, and can get overwhelmed with
too many properties. “Is this the one with the fireplace or was it the one
with the large backyard?” Put your homes best features on your flyer and make your home
memorable to buyers.
Make sure you hand out flyers to co-workers, friends, and family.
People always know someone who is looking to buy a home.
Tips for photographing your home
The photos you take of your home will represent the first impression that the
buyer will have of your property. Assuming you are going to shoot the
pictures yourself, consider the following tips:
- Lighting. Make sure there is enough light to detail what you are
shooting. On the other hand, try to avoid situations where the entire
picture is too bright.
- Staging. Remove clutter, and personal items from the
photo. Make every shot "picture perfect". Add props to the
room such as flowers. and make sure drapes and so on are positioned in an
attractive manner.
- Angles. Experiment and take several photos at different
angles. You want rooms to look as big as possible an want to show off
your homes best features. Stand in the corner of a room and use a wide-angle lens if you want to capture more of it.
- Level. Keep your camera level. Instead of aiming the camera upward or downward, get on a ladder or bend your knees.
